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Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier

Zag: The Number One Strategy of High-Performance Brands Marty Neumeier ebook
ISBN: 0321426770, 9780321487636
Format: pdf
Page: 192
Publisher:

Your Price: $11.00- Zag: The Number One Strategy of High-Performance Brands. If you are a hospice dealing with today's landscape, you must out-design, out-position and out-engage the competition. I chose to read this book, Zag: The Number One Strategy of High-performance Brands, after I enjoyed Marty Neumeier's other book The Brand Gap. The starting gate books are: “The Brand Gap: How to Bridge the Distance Between Business Strategy and Design” and “Zap: The Number One Strategy of High-Performance Brands,” written by Marty Neumeier and published in 2005 and 2006. Zag: The Number One Strategy of High-Performance Brands List Price: $24.95 List Price: $24.95 Your Price: $9.91- “When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. Zag: The Number One Strategy of High-Performance Brands, by Marty Neumeier. Neumeier claims that a company can In Neumeier's second book, Zag, he focuses on differentiation, one of the main ingredients of brand building that he looks at in The Brand Gap. €�When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. Keeping up with the competition is no longer a winning strategy. Made to Stick: Why Some Ideas Survive and Others Die, by Chip + Dan Heath. Marty has just released “Zag: The Number One Strategy of High-Performance Brands.” For a quick peek inside ZAG, go to www.zagbook.com. Zag: The Number One Strategy of High-Performance Brands.